The new speed of domestic steam and water has accelerated, and industry innovation has met the challenge
Since the 1990s, domestic soda has moved from glory to silence, and now, after decades, can these old brands still capture the hearts of young consumers.
The reporter learned in a supermarket in Nanshan District, Shenzhen that in the past, the most prominent position in the beverage area was basically occupied by foreign soda products, and now there are many domestic soda figures. Industry insiders said that in the past two years, some disappeared soda brands have returned, while cutting-edge brands are also growing rapidly, among them, sugar-free and unique flavor products have attracted the attention of many consumers.
For domestic soda companies, the most important thing at the moment may be how to seize the personalized needs of young consumers, innovate from products to marketing models, and quickly open the market.
Wang Yanming, vice president of a beverage company: In the past, we were basically sitting on the business, waiting for the distributor to pick up the goods, and we did not need to launch some new products very quickly. Now I have to push four or five more mature products a year. This was unmatched in the past, and now because the market is changing dramatically, we have also accelerated the pace of product development.
New products, expand the market, compared with foreign brands, the frequency of domestic soda is accelerating. On social media, the discussion about the national tide soda has also been rising. Industry insiders said that the social attributes brought by innovative tastes and packaging design are conducive to triggering topics and promoting a new round of development of the industry.